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Case study
Extended sending to new locales without incident
SUSO Digital is a white-label SEO partner to agencies. As they grew, their outreach needed to reach new geographic markets — but their existing sending was UK-concentrated and couldn't just be pointed at cold US or EU lists without reputational damage.
We built the infrastructure to support geographic expansion: separate subdomains sized for each market, authentication and DNS posture aligned to each target region's inbox environments, and a ramp schedule that let volume compound in each locale without triggering filters. Their existing SDR team kept running campaigns — we kept the infrastructure underneath them stable as it stretched.
Will Bagnall, Founder & CEO, SUSO Digital
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