Glossaries
Glossaries by Senders.
Understand email deliverability a bit better — what to expect from your campaigns, what to ask your vendors, the key dos and don'ts of outbound, and your obligations as a sender. These glossaries help businesses master the fundamentals of safe, scalable sending. Download them, share them with your team, and reach out if you run into any trouble — our team loves a good deliverability challenge.
Our glossaries
Four PDFs. Pick the one closest to what you're working on.
01 · GLOSSARY · PDF
Email Authentication and Protocols
From SPF to DMARC, a comprehensive guide packed with essential information to protect your emails at all times.
SPF
DKIM
DMARC
BIMI
TLS
02 · GLOSSARY · PDF
Email Deliverability
Understand authentication, bounce rates, blacklists, feedback loops, graymail, IP reputation, list hygiene, spam scores, subscribe rengagement, whitelisting, and more.
Reputation
Bounces
FBLs
Hygiene
Whitelists
03 · GLOSSARY · PDF
Email Marketing and Content
A comprehensive glossary covering the essential terms and concepts needed to master the art of email marketing.
Segmentation
CTR
Engagement
A/B
Lifecycle
04 · GLOSSARY · PDF
Email Warming
Demystifies email warming and provides essential information you need to leverage the technique effectively.
Warm-up
Volume ramp
Throttling
Cold start
Deliverability experts for teams that send a lot of email. We watch your reputation, plan for scale, and step in when things go sideways.
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