What Does Deliverability Consulting Actually Involve?

February 12, 2026

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Here’s a concise, structured rewrite of your text while keeping the meaning intact and the flow professional yet readable:

When you contact a deliverability consultant, you’re not hiring someone to take over your email operations or guarantee 100% inbox placement. Deliverability consulting is advisory work – part diagnosis, part reputation detective work, part systems architecture. You’re paying for experienced interpretation of data that tools alone can’t fully decode.

The Diagnostic Foundation

Every engagement starts with a working session, not a sales pitch. We review your authentication setup, analyze your sender reputation across mailbox providers, examine sending behavior patterns, and audit the tools you’re currently using.

We look for misalignments – places where what you think is configured isn’t, where reputation damage is happening silently, or where behavior is triggering filters you can’t see.

The diagnostic answers one key question: Is this a small fix, or the tip of a bigger problem? Sometimes a single DNS record resolves the issue. Other times, multiple email streams are competing for reputation, your volume ramp is too aggressive, or your language patterns trigger filters consistently.

The diagnosis informs the next steps: a quick remedy session, a focused 3–4 week engagement to rebuild trust systematically, or ongoing quarterly review to catch issues as they emerge.

Configuration Review and Remediation Guidance

We examine SPF, DKIM, DMARC, BIMI, and how they interact with your sending infrastructure, DNS, and reputation baseline. A technically correct authentication setup can still fail if your volume curve doesn’t match your domain’s history, or if cold outreach and transactional mail are sent from the same infrastructure without proper segmentation.

We don’t implement these changes for you. You retain full control of your domains, IPs, ESPs, and tools. Our role is to guide the implementation and validate that changes are working.

Behavior and Reputation Analysis

Deliverability isn’t just technical. Mailbox providers evaluate sender behavior: volume patterns, complaint rates, engagement metrics, and even how your copy reads to filtering algorithms.

We analyze these signals in context: your industry, sending cadence, list quality, and provider history. Reputation damage can be obvious – complaint spikes or sudden inbox placement drops – or subtle and cumulative, like slowly declining open rates. Pattern recognition is key.

Tooling Assessment

Companies often have tools generating data – testing platforms, ESP dashboards, IP monitors, authentication checkers. Tools rarely lie but often tell incomplete stories.

We assess which tools give true signal versus noise, where you’re flying blind, and how to connect data across platforms to see the full picture. Tools are necessary, but insufficient alone.

Guided Remediation, Not Outsourced Fixes

Immediate changes? We walk you through them in real time. Longer programs? We create scoped plans with clear milestones for your team to execute. Ongoing monitoring and guidance? We establish a quarterly cadence.

Engagements are scoped and intentional. Some problems resolve in a single session; others require systematic work with precise deliverables.

Distinct From Managed Infrastructure

Deliverability consulting is advisory. We do not run your email infrastructure, manage your IPs, control sending, or execute campaigns. Managed infrastructure is a separate service, which can include consulting as part of the package.

Many teams choose advisory consulting to understand their email ecosystem, maintain control, and build internal knowledge rather than create dependency.

The Real Deliverable

You get pattern recognition informed by years of cross-industry experience. You get a holistic view across all your email streams, actionable guidance tailored to your business reality, and clarity on what changes matter most.

The best way to understand the value is to start with a diagnostic session. Many begin with the $500 session and quickly see whether the insight matches the investment.

We’d love to learn more about your business, email deliverability and outreach goals, and see if we might be able to help.

Whether you have questions about what we do, how Protocol works, or you’d just like to pick our brains on some of our best practices, we’d be happy to chat.

Schedule a call with our Revenue Director, Chrisley Ceme.

Talk To Chrisley

Here’s a concise, structured rewrite of your text while keeping the meaning intact and the flow professional yet readable:

When you contact a deliverability consultant, you’re not hiring someone to take over your email operations or guarantee 100% inbox placement. Deliverability consulting is advisory work – part diagnosis, part reputation detective work, part systems architecture. You’re paying for experienced interpretation of data that tools alone can’t fully decode.

The Diagnostic Foundation

Every engagement starts with a working session, not a sales pitch. We review your authentication setup, analyze your sender reputation across mailbox providers, examine sending behavior patterns, and audit the tools you’re currently using.

We look for misalignments – places where what you think is configured isn’t, where reputation damage is happening silently, or where behavior is triggering filters you can’t see.

The diagnostic answers one key question: Is this a small fix, or the tip of a bigger problem? Sometimes a single DNS record resolves the issue. Other times, multiple email streams are competing for reputation, your volume ramp is too aggressive, or your language patterns trigger filters consistently.

The diagnosis informs the next steps: a quick remedy session, a focused 3–4 week engagement to rebuild trust systematically, or ongoing quarterly review to catch issues as they emerge.

Configuration Review and Remediation Guidance

We examine SPF, DKIM, DMARC, BIMI, and how they interact with your sending infrastructure, DNS, and reputation baseline. A technically correct authentication setup can still fail if your volume curve doesn’t match your domain’s history, or if cold outreach and transactional mail are sent from the same infrastructure without proper segmentation.

We don’t implement these changes for you. You retain full control of your domains, IPs, ESPs, and tools. Our role is to guide the implementation and validate that changes are working.

Behavior and Reputation Analysis

Deliverability isn’t just technical. Mailbox providers evaluate sender behavior: volume patterns, complaint rates, engagement metrics, and even how your copy reads to filtering algorithms.

We analyze these signals in context: your industry, sending cadence, list quality, and provider history. Reputation damage can be obvious – complaint spikes or sudden inbox placement drops – or subtle and cumulative, like slowly declining open rates. Pattern recognition is key.

Tooling Assessment

Companies often have tools generating data – testing platforms, ESP dashboards, IP monitors, authentication checkers. Tools rarely lie but often tell incomplete stories.

We assess which tools give true signal versus noise, where you’re flying blind, and how to connect data across platforms to see the full picture. Tools are necessary, but insufficient alone.

Guided Remediation, Not Outsourced Fixes

Immediate changes? We walk you through them in real time. Longer programs? We create scoped plans with clear milestones for your team to execute. Ongoing monitoring and guidance? We establish a quarterly cadence.

Engagements are scoped and intentional. Some problems resolve in a single session; others require systematic work with precise deliverables.

Distinct From Managed Infrastructure

Deliverability consulting is advisory. We do not run your email infrastructure, manage your IPs, control sending, or execute campaigns. Managed infrastructure is a separate service, which can include consulting as part of the package.

Many teams choose advisory consulting to understand their email ecosystem, maintain control, and build internal knowledge rather than create dependency.

The Real Deliverable

You get pattern recognition informed by years of cross-industry experience. You get a holistic view across all your email streams, actionable guidance tailored to your business reality, and clarity on what changes matter most.

The best way to understand the value is to start with a diagnostic session. Many begin with the $500 session and quickly see whether the insight matches the investment.

Our Revenue Director, Chrisley Ceme, is leading the Triggered Outbound program.Chrisley’s gone deep on this strategy and can walk you through:

  • How Triggered Outbound fits with your outbound goals
  • What triggers are available (and what’s possible within our platform)
  • Pricing, onboarding, and getting started
Talk To Chrisley

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Senders Case Studies

See All Case Studies

Momofuku

Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending. With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly.

  • Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause
  • Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF
  • Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end
  • The client reported that Senders helped identify the problem and got them back on track 

Andrew Yeung

Where many others see a problem, Andrew sees an opportunity. His work may center around product leadership at Google (and previously Meta), but his true calling is all about bringing brilliant change-makers together.

How it started: Andrew hosted small-scale dinners for a handful of people at the peak of the pandemic in NYC, to enable safe connections during the most isolating times. How it’s going: His events now count as many as 2,000 tech leaders each, and he has set up 100+ such parties for more than 15,000 people in the past couple of years. Andrew understands that if two minds are better than one, putting two thousand together, preferably in the same room, can make a profound difference.

Given the impact of his community-building efforts, people want him to be able to reach out – and email is often the best way to do so. So, we helped out a bit.

  • Andrew came across deliverability issues that prompted him to get in touch with Senders and look into the best possible solutions
  • The Senders team made the necessary domain configuration adjustments, with a focus on the domain’s email authentication settings to enhance security and deliverability
  • The SPF record was updated to include “Brevo” (Sendinblue) to strengthen authentication and reduce the chance of landing emails into spam
  • The DMARC policy update enabled better readability of DMARC reports for human analysts, which is essential for preventing email spoofing and phishing
  • Senders fixed the missing DKIM setup with Google, so that it now shows the email hasn’t been tampered with in transit
  • As a result, the client now has better, more stable email deliverability and security

Myrina.ai

Stands out as a trailblazer in empowering women entrepreneurs through technology and a supportive community.

Myrina.ai offers a cutting-edge range of AI-powered SaaS marketing and sales tools that cater specifically to female entrepreneurs and women-led businesses. Myrina.ai enables users to automate marketing and sales, while helping them scale their authentic selves while saving time and boosting conversions. Their Myrina’s Army community fosters a supportive platform that champions female entrepreneurs and their values, empowering them to conquer barriers and achieve their business goals. The company's dedication to providing not only top-notch technological solutions but also a platform for networking and mentorship underscores their commitment to fostering success among women in the entrepreneurial space.

Naturally, they wanted to make sure their email sending infrastructure was set up correctly to protect their reputation and successfully reach their recipients. Our deliverability team worked with the client’s team on:

  • Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system
  • Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams
  • Enhancing email deliverability as well as security, so that each email sent from these domains can be properly authenticated and more likely to land in the right inbox
  • As a result, the client can protect the reputation of their business and domains, while safely sending out their email campaigns

Physician’s Choice

Sometimes the sheer number of options of any product can be daunting – how on earth do you pick the right one? This is especially true with supplements, as we can find them just about anywhere, but we can rarely understand a third of the ingredients listed. Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that work. No fillers or “proprietary” blends with unidentified ingredients. They do the research, so you don’t have to.

  • The client’s team spotted issues with DMARC failures in Google Postmaster
  • The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection
  • The client is now able to obtain detailed reports to diagnose the exact causes of the failures and prevent them in the future with proper DMARC setup