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Introducing Triggered Outbound by Senders

Outbound sequences triggered by real buyer behavior, not just lists.
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What if your outbound campaigns reacted in real time to what prospects actually do online?
Triggered Outbound by Senders tracks key buyer signals - like a new job title, a comment on a competitor’s post, or a mention of a critical topic - and instantly launches customized outbound sequences, while your brand is top of mind.

No guesswork. No stale lists. Just highly-timed, highly-relevant outreach, backed by our best-in-class deliverability standards.
How it Works
Trigger: Prospect likes or comments on a post →

If they're a fit for your ideal customer profile (ICP), they’re automatically added to a tailored sequence.
Trigger: Prospect updates their LinkedIn title (e.g., to CRO) →

We detect the change and move immediately.
Trigger: Prospect mentions a key topic you specify ("email deliverability," “product-led growth” etc.) →

We pick it up and deploy a targeted message while the signal is hot.
Trigger: Prospect engages with competitor content →

We use it as a door-opener, fast.
These are just a few examples — dozens of real-time triggers can be built, all customized to your market and goals.
Why Triggered Outbound?
Real Behavior → Real Timing

Outreach happens when your prospect is already active, curious, and thinking about related topics - no cold starts.
Fits Alongside Your Current Outbound

Triggered Outbound complements your high-volume outbound efforts, giving you a new, behavior-based channel without replacing anything you're already doing.
Built for Deliverability from Day One

Because we’re Senders, every sequence is designed to hit the inbox, not the spam folder.
Managed Service, Simple Setup

No new tools to learn. We set up and manage everything for you, using proven infrastructure behind the scenes.
Talk to Chrisley
Our Revenue Director, Chrisley Ceme, is leading the Triggered Outbound program. Chrisley’s gone deep on this strategy and can walk you through:
  • How Triggered Outbound fits with your outbound goals
  • What triggers are available (and what’s possible within our platform)
  • Pricing, onboarding, and getting started
Pricing is customized based on your triggers, volume, and needs.

Ask for details during your consultation.
Follow Chrisley Ceme on LinkedIn for fresh Triggered Outbound ideas and case studies.
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Senders Case Studies
SUSO Digital
Industry - Marketing & SEO
Project length - 2 years
Key result - Market growth, funnel saturation
GROWRK
Industry - Information Technology & Services
Project length - Ongoing
Key result - New market penetration
Pangea.io
Industry - Fintech
Project length - Ongoing
Key result - Safely scaled email outbound, moved off of Google, improved processes 

Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending.

With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly.

  • Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause
  • Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF
  • Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end
  • The client reported that Senders helped identify the problem and got them back on track 

Up for coffee with a health kick, sans the jitters? Try Everyday Dose – a brand on a mission to provide coffee lovers with a healthy alternative packed with all kinds of goodies. The Founder, Jack Savage, learned through personal experience that we needed an option that doesn’t lead to a slew of possible side-effects. That’s how this mushroom-based blend with nootropics and collagen protein came to be, helping boost focus, energy, and reduce stress in one go.

The Everyday Dose team prides itself on excellent customer support, in addition to their delicious set of products. So when they spotted DNS propagation issues setting up their customer experience platform, they reached out to Senders to find the best way to sort it out.

  • Senders deliverability experts confirmed the problem the team at Everyday Dose initially diagnosed
  • To enable healthy DNS propagation, the Senders team helped clean their DNS registrar of old DNS records that were causing issues with propagation
  • The client reported they were now able to set up their DNS correctly, enabling them to run their platform smoothly

Myrina.ai stands out as a trailblazer in empowering women entrepreneurs through technology and a supportive community.

Myrina.ai offers a cutting-edge range of AI-powered SaaS marketing and sales tools that cater specifically to female entrepreneurs and women-led businesses. Myrina.ai enables users to automate marketing and sales, while helping them scale their authentic selves while saving time and boosting conversions. Their Myrina’s Army community fosters a supportive platform that champions female entrepreneurs and their values, empowering them to conquer barriers and achieve their business goals. The company's dedication to providing not only top-notch technological solutions but also a platform for networking and mentorship underscores their commitment to fostering success among women in the entrepreneurial space.

Naturally, they wanted to make sure their email sending infrastructure was set up correctly to protect their reputation and successfully reach their recipients. Our deliverability team worked with the client’s team on:

  • Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system.
  • Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams.
  • Enhancing email deliverability as well as security, so that each email sent from these domains can be properly authenticated and more likely to land in the right inbox.
  • As a result, the client can protect the reputation of their business and domains, while safely sending out their email campaigns.

Sometimes the sheer number of options of any product can be daunting – how on earth do you pick the right one? This is especially true with supplements, as we can find them just about anywhere, but we can rarely understand a third of the ingredients listed. Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that work. No fillers or “proprietary” blends with unidentified ingredients. They do the research, so you don’t have to.

Integrity and transparency are part of their core values, so when their team ran into sending issues, they were referred to Senders.

  • The client’s team spotted issues with DMARC failures in Google Postmaster
  • The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection
  • The client is now able to obtain detailed reports to diagnose the exact causes of the failures and prevent them in the future with proper DMARC setup
Looking for tenant improvements in DFW? Discover how we can help here.
All Case Studies
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FAQ

Triggered Outbound

What is Triggered Outbound?

Triggered Outbound is a proprietary, custom-built service by Senders that launches outbound sequences (via LinkedIn and email) based on real-time buyer behavior (like LinkedIn activity, job changes, or topic mentions), instead of static prospect lists.

How does Triggered Outbound work?

Using our partner platform, Amplemarket, our team tracks key buyer signals you define as relevant for your prospects (job title changes, comments on posts/topics, competitor engagement). Once we capture the signal, the prospect is automatically added into a customized sequence tapping into the relevant trigger.

What makes Triggered Outbound so effective?

It works because it’s based on real buyer activity, not guesswork, and it’s timed perfectly. This kind of outreach happens right when your prospect is engaged, whether they’re updating their title, interacting with your competitors, or talking about key topics you care about. That means higher response rates, faster pipeline growth, and more relevant conversations, all backed by our deliverability-first infrastructure to ensure your messages land in the inbox.

What types of buyer signals can Triggered Outbound track?

We can track dozens of custom triggers (job changes, prospect comments/likes a post, prospect mentions a topic in their own post, etc.), tailored to your goals and ICP.

Does this replace my current outbound efforts?

Not at all! Triggered Outbound is designed to complement your existing outbound strategies (including high-volume cold outreach) by adding a real-time, behavior-driven layer – no disruption, just diversifying your opportunities.

Is there any software I need to install or learn?

No. Our team handles all setup, tracking, and campaign management behind the scenes. You won’t need to manage new tools or dashboards.

How do you ensure high deliverability?

Our team applies best-in-class deliverability practices to every sequence, to protect your reputation and ensure optimal engagement.

Can Triggered Outbound be customized for my industry and ICP?

Yes, that is exactly why we created this service. Everything, from the triggers to the messaging, is fully customized to your market, your ICP, and your goals.

How fast can Triggered Outbound be deployed?

It varies, but the process is straightforward and requires minimal effort on your part just to get started. Once we define your triggers and target profiles, the rest is up to our team, and we will keep you in the loop with weekly updates and/or meetings.