Senders Case Studies

Where many others see a problem, Andrew sees an opportunity. His work may center around product leadership at Google (and previously Meta), but his true calling is all about bringing brilliant change-makers together.

How it started: Andrew hosted small-scale dinners for a handful of people at the peak of the pandemic in NYC, to enable safe connections during the most isolating times. How it’s going: His events now count as many as 2,000 tech leaders each, and he has set up 100+ such parties for more than 15,000 people in the past couple of years. Andrew understands that if two minds are better than one, putting two thousand together, preferably in the same room, can make a profound difference.

Given the impact of his community-building efforts, people want him to be able to reach out – and email is often the best way to do so. So, we helped out a bit.

• Andrew came across deliverability issues that prompted him to get in touch with Senders and look into the best possible solutions
• The Senders team made the necessary domain configuration adjustments, with a focus on the domain’s email authentication settings to enhance security and deliverability
• The SPF record was updated to include “Brevo” (Sendinblue) to strengthen authentication and reduce the chance of landing emails into spam
• The DMARC policy update enabled better readability of DMARC reports for human analysts, which is essential for preventing email spoofing and phishing
• Senders fixed the missing DKIM setup with Google, so that it now shows the email hasn’t been tampered with in transit
• As a result, the client now has better, more stable email deliverability and security

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Myrina.ai stands out as a trailblazer in empowering women entrepreneurs through technology and a supportive community.

Myrina.ai offers a cutting-edge range of AI-powered SaaS marketing and sales tools that cater specifically to female entrepreneurs and women-led businesses. Myrina.ai enables users to automate marketing and sales, while helping them scale their authentic selves while saving time and boosting conversions. Their Myrina’s Army community fosters a supportive platform that champions female entrepreneurs and their values, empowering them to conquer barriers and achieve their business goals. The company's dedication to providing not only top-notch technological solutions but also a platform for networking and mentorship underscores their commitment to fostering success among women in the entrepreneurial space.

Naturally, they wanted to make sure their email sending infrastructure was set up correctly to protect their reputation and successfully reach their recipients. Our deliverability team worked with the client’s team on:

• Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system.
• Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams.
• Enhancing email deliverability as well as security, so that each email sent from these domains can be properly authenticated and more likely to land in the right inbox.
• As a result, the client can protect the reputation of their business and domains, while safely sending out their email campaigns.

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Sometimes the sheer number of options of any product can be daunting – how on earth do you pick the right one? This is especially true with supplements, as we can find them just about anywhere, but we can rarely understand a third of the ingredients listed. Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that work. No fillers or “proprietary” blends with unidentified ingredients. They do the research, so you don’t have to.

Integrity and transparency are part of their core values, so when their team ran into sending issues, they were referred to Senders.

• The client’s team spotted issues with DMARC failures in Google Postmaster
• The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection
• The client is now able to obtain detailed reports to diagnose the exact causes of the failures and prevent them in the future with proper DMARC setup

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Up for coffee with a health kick, sans the jitters? Try Everyday Dose – a brand on a mission to provide coffee lovers with a healthy alternative packed with all kinds of goodies. The Founder, Jack Savage, learned through personal experience that we needed an option that doesn’t lead to a slew of possible side-effects. That’s how this mushroom-based blend with nootropics and collagen protein came to be, helping boost focus, energy, and reduce stress in one go.

The Everyday Dose team prides itself on excellent customer support, in addition to their delicious set of products. So when they spotted DNS propagation issues setting up their customer experience platform, they reached out to Senders to find the best way to sort it out.

• Senders deliverability experts confirmed the problem the team at Everyday Dose initially diagnosed
• To enable healthy DNS propagation, the Senders team helped clean their DNS registrar of old DNS records that were causing issues with propagation
• The client reported they were now able to set up their DNS correctly, enabling them to run their platform smoothly

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Knowing that many Android users want messaging app aggregation, and certainly iMessage, the team behind Sunbird created an app that unifies all messaging under one roof – with all the iMessage features and perks. While it’s still in beta, they’re excited to get the word out and have more people join the waitlist for the launch, and their email campaigns needed a bit of a deliverability boost.

• Sunbird reached out to Senders for some list hygiene – they noticed unhealthy bounce rates, which caused their marketing tools to flag/suspend their accounts
• They wanted to make sure they would no longer email invalid/inactive addresses, which would affect their reputation as well as engagement down the line
• The deliverability team at Senders jumped right in to clean up the list, separating healthy from inactive/invalid emails for the Sunbird team
• The client was happy with the results, and was able to resume sending safely, while protecting their reputation and deliverability
• Although they were reasonably worried about the success of their outreach and the impact on their brand image, working with Senders helped restore their peace of mind

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Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending. With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly. Grownomic is an AI-powered advertising agency specializing in Google Ads to help local businesses reach their audience, using strategies that were once only available to large companies. Their team of experts blends their own experience with advanced AI for optimal performance and efficiency.

To enhance their outreach efforts, Grownomic wanted to establish a safe email infrastructure that would ensure proper inbox placement and protect their domain reputation. That’s where our team jumped in:

• Cold email infrastructure setup: We helped them set up a low-volume cold email system, ensuring safety and compliance with best sending practices.
• DMARC implementation: We configured and aligned the DMARC policy on their main domain, bolstering their email authentication framework to prevent spoofing and improve deliverability.

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Something Simon is a creative studio that helps brands communicate their purpose and identity clearly and beautifully through storytelling, design, and strategy. Whether it’s a rebrand, a new website, or a big campaign push, they translate complex ideas into compelling visuals and messages that resonate. With a knack for bringing order to chaos and giving brands their authentic voice, they’ve earned trust across industries. But when it came to understanding the root causes behind some of their email deliverability issues, they needed a bit of outside perspective to dig deeper and find clarity.

• Our email deliverability experts set up their DKIM and DMARC records, making sure their authentication setup was properly aligned to improve inbox placement and protect their reputation
• We updated all outbound links to use HTTPS instead of HTTP, ensuring secure URL signatures and better trust signals for email clients
• With everything cleaned up and verified, they got the green light to safely restart their sending, confident their emails would land where intended

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Lula Commerce helps retail brands scale more seamlessly with their powerful, flexible infrastructure. Their platform handles ops across all channels – wholesale, DTC, and marketplaces, plus analytics and AI-powered operators managing support, reviews, refunds/disputes and more – from one unified hub. 

As a growing tech company supporting high-performing retailers, Lula Commerce knows how critical a clean infrastructure and reliable systems are. So when the team started experiencing deliverability issues – and discovered they’d been listed on a DNS blacklist after a phishing attempt – they quickly got in touch with Senders.

Here’s how we helped:

• Lula Commerce had already submitted a support ticket to 0Auth, which partially resolved the issue.
• The Senders deliverability team jumped in to audit their DNS setup, removing outdated records that had been lingering in their configuration for longer than needed.
• Senders provided additional recommendations to harden their DNS and improve email security going forward.
  
  

Thanks to the quick cleanup and support, Lula Commerce was able to regain control of their deliverability, and secure their domain infrastructure in the process. 

“When I think about deliverability – you are literally the first people I think of.” – Adit Gupta, Co-founder & CEO of Lula Commerce

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