Our Deliverability expert will put your sending problems inperspective, determine the root cause, and suggest the bestsolutions to implement.
Webinars, workshops, podcasts, and more: join us to elevate your understanding of email deliverability, learn about the latest, most reliable strategies, and meet relevant industry peers. You’re always welcome to bring your questions and recent setbacks – we like to foster smart, creative exchanges that will bring even more value to each event.
Watch some of Benny’s earlier webinars, or sign up for our newsletter to stay tuned for what’s coming next.
Let’s dive into the ever-evolving world of email deliverability over the course of these five years – highlighting the most enduring principles, some fresh ideas, and new challenges.
Merging what we’ve learned in 2024 and what’s leading the way for 2025, Benny will cover essential sales and marketing strategies to secure your success, including the role of marketing campaigns and cold email.
There’s a time to pitch, and a time to just engage in a meaningful conversation. Now more than ever, cold email is evolving to become a means for people to connect – and we have thousands of email sends to prove this shift in cold email tides.
Navigating the ever-evolving landscape of email marketing is tricky, now even more so with a growing number of AI-driven possibilities. AI is already changing the way spam filters work, and how people create, curate, and consume email content.
People’s habits and behaviors change – so do our communication channels, to keep up. We now have nuanced, refined spam filters, getting smarter every day. Not to mention the ever-evolving authentication protocols that can help set and preserve your sender reputation.
Benny Rubin, Senders' CEO, delves into the most critical aspects of email deliverability to separate fact from fiction for your sales and marketing outreach efforts.
Benny Rubin is an email deliverability expert with broad knowledge of sales, marketing, and email landscapes.
If you’d like to grow your cold outreach safely – with outsized results – hop on this Senders webinar with our CEO, Benny Rubin.
Join our CEO, Benny Rubin, to learn about the most effective steps you can take to improve your email deliverability at scale.
In this interview, Benny Rubin, Founder and CEO of Senders.co opens up about his journey from studying music in Japan to starting a cold email agency. (Ahhh...you just gotta listen. It makes no sense when you just read that!)
Discover the secrets of successful email campaigns in our webinar, "The Art of Perfecting the Ratio Of Cold Emails And Warm-Up Emails" Whether you're a seasoned pro or just starting, understanding these principles is key to crafting compelling content.
Discover the secrets of successful email campaigns in our webinar, "The Art of Perfecting the Ratio Of Cold Emails And Warm-
Learn why email deliverability is so important to your email strategy and how to improve your sending reputation.Let's get your emails landing in more inboxes as we head into 2023!
Shake Sales is the video series from the sales engagement tool Mailshake. Shake Sales sees Sujan Patel, Mailshake founder, interview sales leaders on how to coach sales teams and see success in sales. In this week's episode, Sujan interviews Benny Rubin.
With tech giants like Google and Yahoo pledging to significantly tighten email security measures in early 2024, all companies worldwide have to take proactive steps to avoid spam filters and maintain their deliverability. With this in mind, we invite you to our upcoming interactive webinar on conquering deliverability in the new age of enhanced email scrutiny.
Google and other email providers are cracking down on spam and are encouraging senders to authenticate their emails and reduce spam reports.
Google's announcement about reducing spam incidents applies to all senders, not just bulk senders.
Learn why email deliverability is so important to your email strategy and how to improve your sending reputation.Let's get your emails landing in more inboxes as we head into 2023!
A detailed discussion with Benny, the founder and CEO of Senders, a company specializing in email deliverability at a large scale. The conversation delves into various aspects of startup research, email marketing strategies, and the evolution of cold emailing.
Rick Rubin had a significant impact on Benny Rubin, and he became interested in Rick Rubin's work at a young age.
Brought to life by our Revenue Director, Chrisley Ceme, this podcast will help you navigate today's fickle economy with the most impactful revenue generating strategies.
Meet the world’s most successful leaders – and learn how they’ve started, scaled, and managed their business over the years (and sometimes, decades). Our host, Blake Newcomer, takes a deep dive into his guests’ professional path and expertise, so you can learn from the best.
Having trouble seeing the booking calendar? Click here for a direct link.
To deep-dive into your deliverability challenges, prevent future issues, and improve inbox placement, try our complimentary Email Spam Test Tool.
It’s more than just keeping your emails out of spam – our approach protects your domain reputation, while helping you grow your sales pipeline with valuable, relevant prospects. Our infrastructure + methodology enable you to scale your cold campaigns safely and focus on engagement and closing deals.
Senders Protocol works for every kind of email, including your newsletter and opt-in marketing campaigns. Setting up and keeping your sending systems in good shape will boost your inbox placement, and free up your time to focus on strategy and creative – although we can help with those, too.
If you’re using email as one of your main internal communication channels – sending out employee newsletters, company announcements, invites, etc – deliverability matters here, too. Our methodology focuses on safety across the board, so your internal emails can grow on pace with your team, and always land where they need to.
Time-sensitive, system-triggered emails are a crucial part of your customer experience, as well as your overall reputation. To make sure they arrive on time (every time) and land in the inbox, Senders optimizes your infrastructure and separates transactional from marketing or cold emails (using subdomains/IPs), preventing one from harming the other’s performance.
Our Deliverability expert will put your sending problems in perspective, determine the root cause, and suggest the best solutions to implement.
Unlike most other companies, we don’t use Google or Microsoft to send, which reduces the risk of reputation damage or your emails landing in spam.
Apollo enables us to use Sendgrid and other proprietary tech tools for safe sending, without having to rely on Google’s infrastructure.
We work with small to medium-sized B2B companies across various industries (many of our clients are SaaS), mainly in the US, Canada, and the EU.
Our pricing varies depending on each client’s needs, but our deliverability service starts at $1200. You can learn more about our pricing here.
We manage the infrastructure without owning the sending platform. Instead, we connect with platforms like SendGrid.
With our warming protocols to protect deliverability, it takes 7 weeks or more depending on the time of year – holidays may extend the process.
No, your Strategist/Account Manager does that manually.
Among other things, warming entails gradually increasing the volume of emails sent from a new email domain/subdomain to build a positive sending reputation with Internet Service Providers (ISPs).
We have defined the Strategy service in a way to provide maximum value for each client despite the number of senders you may have. While the Strategist will dedicate their expertise to one sender, you can always leverage that knowledge to optimize performance for the other senders, as well.
Apollo automatically disqualifies (removes) anyone that either replied, bounced or unsubscribed from the email sequence.
We always provide at least two email variants for the most important steps in your sequence (such as step one and step three), so that we can track their performance and spot best-performing email variants for different target groups. We also test out different subject lines and react quickly if we notice any drops in performance, so we can adjust the copy while campaigns are running.
An email sequence is a series of emails (at least two, usually no more than five) that we send out to a specific target group, several days apart, depending on our agreement with you. We call the first email “the first step” of the sequence, while the second email is called “a nudge” and is usually a short follow-up we send a couple of days after the first. The number of steps (emails) in a sequence depends on your industry, target audience, and your goal, so we adapt the approach specifically to your business and outreach goals.
We have done extensive experiments, and over time, we have seen that the best, safest way forward is slowly and gradually ramping up by increasing the sending volume by 25 emails per day. We do not recommend ramping up faster, as it may affect your reputation and overall deliverability.
Usually, forwarded emails tend to “break” the technical backend such as SPF, DKIM (your email authentication methods) and that can send emails to spam. To prevent that, we make sure that any email that is forwarded from our system to your mailbox will end in your inbox – this is where setting up those filters correctly makes all the difference.
We have a discovery form you can fill out to give us specific information that you’d like us to include in the strategy and the copy. That also includes your targeting goals, as well as examples of emails you like or have had success with in the past. We combine that information with our own internal best practices based on the thousands of emails we’ve written and sent over the years. On top of that, we pick out the best-performing approaches for your industry, customize them to your needs, and test them out for you, as well.
We always go through as many rounds of edits and changes as we need to create the kind of emails you will be happy with. However, we also track your campaigns’ performance to jump in and adapt the copy over time so that we can maximize your results.
We don’t. To maximize deliverability and to make sure each target group receives the kind of message they will be most likely to respond to, we tailor the emails to each of your target groups. Sometimes, there will be some overlaps in the core message and your value proposition, but we will vary the language for better deliverability.
In some emails and some steps, we can include links to your website and to specific pages you want people to visit (such as sign-up pages). However, we strive to create a balance between emails with and without links to see which ones perform better for your specific target audience. And of course, we always want to include unsubscribe/opt-out links in emails.
Email copy is an important part of ensuring high deliverability for your campaigns, but it is definitely not the only segment we’re taking care of and tracking. The better the copy is and the better your product-market fit, the greater the engagement will be, so we do our best to create engaging copy that will improve open rates, click-through rates, and replies.
No, we don’t use AI for writing our emails. We have a team of exceptional strategists and writers that work together with you to create the kind of copy you will be happy with, aligned with our best practices and years of experience.
Email copywriting is considered an add-on. While it is included in the strategy service, it is not part of our deliverability-only service tier called Protocol. If you need help with copywriting, however, but you don’t want the full strategy service, we can provide a dedicated copywriter for as many sessions as you need, either to write the copy for you from scratch, or to review/adjust your existing copy to make it deliverability-friendly. You can learn more about all the available add-ons on our Pricing page.
We typically don’t do whitelabel partnerships, unless it is the only solution that makes sense for everyone involved.
You can reach out to us via our Partnerships page to express interest and meet our Partnership Manager, Aurora. During that call, you can share your goals, get a better idea of the criteria for joining and learn more about the program itself. If there’s a fit, you can proceed with the application. We also like our partners to stay engaged for ongoing collaboration, to make sure everyone can benefit from the relationship.
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