Most companies don’t need to evaluate all three services at once. They come to us with a specific situation — and the right service depends on that situation.
Senders offers three services: Outbound Operations, Managed Email Infrastructure, and Deliverability Consulting. They work independently or together. You can start with one and add others as your needs change.
Here’s how to decide which one to start with.
You Want Pipeline but Don't Have the Team to Run Outbound
Start with Outbound Operations.
This is the right fit if:
- You need outbound producing results, but don’t want to build the internal function.
- You’re a founder-led or lean growth team that needs immediate pipeline.
- You’re hiring SDRs but need pipeline now.
What Outbound Operations includes:
- Full execution: audience building, data sourcing, campaign construction, copy, testing, iteration, and scaling.
- Minimal team involvement: your role is strategic direction and follow-up (<1 hour/week).
- Managed Email Infrastructure is included underneath: aged domains, pre-warmed IPs, controlled DNS, continuous monitoring — the full sending layer.
- Everything we build is yours: audiences, campaigns, copy, data — real-time access for your team.
Most companies start here when they want outbound as a channel but lack internal infrastructure to support it.
Your Team Can Run Campaigns, but the Sending Layer Is the Problem
Start with Managed Email Infrastructure.
This is the right fit if:
- You have an internal team or agency running campaigns, but deliverability is degrading.
- Email volume can’t scale due to IP throttling, domain reputation loss, or unexplained bounce rates.
What changes with Managed Email Infrastructure:
- Keeps your existing tools: Apollo, Outreach, Salesloft, HubSpot, etc.
- Professionally managed sending layer: aged domains, pre-warmed IPs, tight authentication, continuous monitoring, and active intervention.
- Clean separation between execution and infrastructure, supporting future transitions from Outbound Operations to internal execution.
Common path: start with Outbound Operations, hire your team, then keep Managed Infrastructure running underneath.
Something Is Broken and You Need Clarity Before Committing
Start with Deliverability Consulting.
This is the right fit if:
- Deliverability has dropped and no one can explain why.
- You inherited a sending setup that seems unhealthy.
- You want to verify infrastructure before scaling.
- A migration went sideways, and recovery has stalled.
- You need an independent audit of email authentication posture.
What happens in the Diagnostic & Quick-Fix session:
- Reviews authentication, domain/IP reputation, sending behavior, and inbox placement signals.
- Identifies many issues immediately; scopes follow-on engagement if needed.
- Your team retains full ownership and implements fixes. No commitment to ongoing services unless desired.
Good starting point for first-time evaluation, ensuring clarity before making a bigger decision.
Evaluating From an IT, Security, or Operations Perspective
- Ongoing governance needs → Managed Email Infrastructure: managed, documented, defensible, with line-by-line DNS review, tight authentication monitoring, and intervention protocols.
- One-time assessment needs → Deliverability Consulting: audit DNS, verify email authentication, understand exposures.
Decision boils down to:
- Configuration problem: fix once, maintain internally → Deliverability Consulting.
- Operational problem: requires continuous monitoring → Managed Email Infrastructure.
Many teams start with consulting, discover systemic issues, and then move to Managed Infrastructure.
Not Sure Where the Constraint Is?
Most companies aren’t sure.
- A conversation with our team helps determine what fits.
- Sometimes it’s one service, sometimes a combination.
- Sometimes no service is needed immediately — and we’ll tell you.
Design principle:
- Each service delivers value independently.
- Transition between services is clean: no lock-in, no forced bundling, no dependency traps.
Common Progressions We See
- Outbound Operations → Managed Infrastructure: Start with execution support, hire SDRs, transition campaigns in-house, keep Managed Infrastructure.
- Deliverability Consulting → Managed Infrastructure: Start with diagnostic, discover systemic problems, move to managed infrastructure.
- Managed Infrastructure → add Outbound Operations: Stabilize infrastructure first, then add execution support for faster results.
- Deliverability Consulting → done: Fix problems identified by diagnostic; no ongoing services needed.
None of these paths are mandatory — they’re just common patterns.
The Short Version
- Need pipeline without building internal operations? → Outbound Operations
- Have a team running campaigns but infrastructure is the bottleneck? → Managed Email Infrastructure
- Something is broken and you need clarity before committing? → Deliverability Consulting
- Need ongoing governance and defensibility? → Managed Email Infrastructure
- Need a one-time assessment or audit? → Deliverability Consulting
- Not sure? → Talk to our team
Every engagement starts with a conversation — not a pitch deck or demo. We figure out what fits, and if nothing fits, we tell you.
We’d love to learn more about your business, email deliverability and outreach goals, and see if we might be able to help.
Whether you have questions about what we do, how Protocol works, or you’d just like to pick our brains on some of our best practices, we’d be happy to chat.
Schedule a call with our Revenue Director, Chrisley Ceme.
Most companies don’t need to evaluate all three services at once. They come to us with a specific situation — and the right service depends on that situation.
Senders offers three services: Outbound Operations, Managed Email Infrastructure, and Deliverability Consulting. They work independently or together. You can start with one and add others as your needs change.
Here’s how to decide which one to start with.
You Want Pipeline but Don't Have the Team to Run Outbound
Start with Outbound Operations.
This is the right fit if:
- You need outbound producing results, but don’t want to build the internal function.
- You’re a founder-led or lean growth team that needs immediate pipeline.
- You’re hiring SDRs but need pipeline now.
What Outbound Operations includes:
- Full execution: audience building, data sourcing, campaign construction, copy, testing, iteration, and scaling.
- Minimal team involvement: your role is strategic direction and follow-up (<1 hour/week).
- Managed Email Infrastructure is included underneath: aged domains, pre-warmed IPs, controlled DNS, continuous monitoring — the full sending layer.
- Everything we build is yours: audiences, campaigns, copy, data — real-time access for your team.
Most companies start here when they want outbound as a channel but lack internal infrastructure to support it.
Your Team Can Run Campaigns, but the Sending Layer Is the Problem
Start with Managed Email Infrastructure.
This is the right fit if:
- You have an internal team or agency running campaigns, but deliverability is degrading.
- Email volume can’t scale due to IP throttling, domain reputation loss, or unexplained bounce rates.
What changes with Managed Email Infrastructure:
- Keeps your existing tools: Apollo, Outreach, Salesloft, HubSpot, etc.
- Professionally managed sending layer: aged domains, pre-warmed IPs, tight authentication, continuous monitoring, and active intervention.
- Clean separation between execution and infrastructure, supporting future transitions from Outbound Operations to internal execution.
Common path: start with Outbound Operations, hire your team, then keep Managed Infrastructure running underneath.
Something Is Broken and You Need Clarity Before Committing
Start with Deliverability Consulting.
This is the right fit if:
- Deliverability has dropped and no one can explain why.
- You inherited a sending setup that seems unhealthy.
- You want to verify infrastructure before scaling.
- A migration went sideways, and recovery has stalled.
- You need an independent audit of email authentication posture.
What happens in the Diagnostic & Quick-Fix session:
- Reviews authentication, domain/IP reputation, sending behavior, and inbox placement signals.
- Identifies many issues immediately; scopes follow-on engagement if needed.
- Your team retains full ownership and implements fixes. No commitment to ongoing services unless desired.
Good starting point for first-time evaluation, ensuring clarity before making a bigger decision.
Evaluating From an IT, Security, or Operations Perspective
- Ongoing governance needs → Managed Email Infrastructure: managed, documented, defensible, with line-by-line DNS review, tight authentication monitoring, and intervention protocols.
- One-time assessment needs → Deliverability Consulting: audit DNS, verify email authentication, understand exposures.
Decision boils down to:
- Configuration problem: fix once, maintain internally → Deliverability Consulting.
- Operational problem: requires continuous monitoring → Managed Email Infrastructure.
Many teams start with consulting, discover systemic issues, and then move to Managed Infrastructure.
Not Sure Where the Constraint Is?
Most companies aren’t sure.
- A conversation with our team helps determine what fits.
- Sometimes it’s one service, sometimes a combination.
- Sometimes no service is needed immediately — and we’ll tell you.
Design principle:
- Each service delivers value independently.
- Transition between services is clean: no lock-in, no forced bundling, no dependency traps.
Common Progressions We See
- Outbound Operations → Managed Infrastructure: Start with execution support, hire SDRs, transition campaigns in-house, keep Managed Infrastructure.
- Deliverability Consulting → Managed Infrastructure: Start with diagnostic, discover systemic problems, move to managed infrastructure.
- Managed Infrastructure → add Outbound Operations: Stabilize infrastructure first, then add execution support for faster results.
- Deliverability Consulting → done: Fix problems identified by diagnostic; no ongoing services needed.
None of these paths are mandatory — they’re just common patterns.
The Short Version
- Need pipeline without building internal operations? → Outbound Operations
- Have a team running campaigns but infrastructure is the bottleneck? → Managed Email Infrastructure
- Something is broken and you need clarity before committing? → Deliverability Consulting
- Need ongoing governance and defensibility? → Managed Email Infrastructure
- Need a one-time assessment or audit? → Deliverability Consulting
- Not sure? → Talk to our team
Every engagement starts with a conversation — not a pitch deck or demo. We figure out what fits, and if nothing fits, we tell you.
Our Revenue Director, Chrisley Ceme, is leading the Triggered Outbound program.Chrisley’s gone deep on this strategy and can walk you through:
- How Triggered Outbound fits with your outbound goals
- What triggers are available (and what’s possible within our platform)
- Pricing, onboarding, and getting started
