Outbound Operations

Outbound Operations is our full-service execution layer. We run outbound end-to-end: audience identification and building, campaign construction, copy, testing, iteration, and scale – all running on top of our Managed Email Infrastructure service (the dedicated sending layer we operate for our clients).

That means your team is not managing domains, warming IPs, debugging deliverability, or assembling campaigns from scratch. We handle the operational weight so you can focus on evaluating results and pointing us toward new opportunities.

This typically centers on cold email, but depending on the engagement, we also coordinate LinkedIn outbound, align with other parts of your marketing stack, and execute one-off pushes tied to your broader go-to-market motions. Some of these are included; some are priced separately depending on scope.

The distinction from “we just send emails for you” is important. We treat outbound as an operational function – not a bag of tactics – and we build it to remain stable, transferable, and understandable as it scales.

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Think of it like sitting in the passenger seat. You point at new markets, new angles, new opportunities – and our team does the work of making it happen. We assemble the audience, pull the data together, write and refine the copy, get your approval, and launch.

The typical rhythm looks like this: we send you new copy and targeting for review, you approve it, and by the time you get on your weekly check-in call with our team, the audiences are loaded and the copy is in the sequence. Each week you get an export of everyone who replied with interest. Reporting lives inside Apollo – replies are categorized (Interested, Not Interested, etc.) so you can see exactly where things stand. On the call, we adjust targeting, tweak copy, and explore new audiences based on what the data is telling us. Decisions get made through a direct line to your account manager – not a ticket queue.

Behind the scenes, there’s a layer of work you don’t see but benefit from con- stantly. Our Outbound Operations team interfaces with our backend infrastructure team to check on new sender warmups, ramp-ups, and deliverability signals.

They relay and explore specific issues that come up. They talk with other members of our team to gather insights and feedback – everyone at Senders has direct experience with outbound motions. That invisible work is what keeps everything running smoothly as volume and complexity grow.

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Apollo.io is the primary surface area you interact with. That’s where audiences, campaigns, copy, and performance data live – and you have full access to all of it. No black boxes, no proprietary dashboards you can’t see into.

On the backend, we run a separate layer of tools that manage deliverability, infrastructure health, warming, and sending optimization – this is our Managed Email Infrastructure service at work. We don’t burden you with the details of which IP pool is active or which warming protocol is running on a given day – that’s our job.

The way to think about it: everything above the sending layer is fully transparent and yours. Everything below it is handled by us so you don’t have to think about it. You get the benefit of a professionally managed backend without the operational overhead of understanding or maintaining it.

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On the surface, we look and feel similar to a cold email agency. We run campaigns, write copy, build audiences, and generate leads. The difference is in how we think about our position in your setup.

Most agencies operate on top of whatever infrastructure is available – often disposable domains, rotated inboxes, or shared sending pools. When deliverability dips, they cycle infrastructure and start over. The result works for a while, but it’s inherently fragile and creates lock-in through opaque systems that are hard to internalize or diagnose.

Outbound Operations runs on our Managed Email Infrastructure – your aged domains deployed through our pre-warmed IPs, controlled DNS, and continuous monitoring. That means campaigns are built on a foundation designed to hold up under scrutiny, not just produce short-term activity.

Beyond infrastructure, everything we build is yours and fully portable – we don’t create lock-in through opaque systems or retained artifacts. Every person on our team has been running production-grade outbound for 4+ years. This is not a training environment. We are not learning on your volume, your domains, or your reputation.

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There’s nothing wrong with having an SDR – and many of our clients do. The question is really about how much of the outbound function you want to centralize and how you want it structured.

Some teams centralize outbound through us and distribute interested replies to their SDRs for follow-up and closing. Others run multiple SDRs with their own outbound channels, using our infrastructure underneath. Some don’t need an SDR function at all – they’re doing founder-led sales and need a team that can move fast without building an internal operation from scratch.

Where in-house teams typically hit a wall is on the backend. An SDR can manage the frontend – targeting, messaging, follow-up – but scaling the sending infrastructure without running into spam, reputation degradation, or deliverability problems is a different skill set entirely. That combination of expert execution on top of production-grade infrastructure is what Outbound Operations provides.

If you already have an SDR in a good position and they’re handling the frontend well but struggling to scale volume safely, you may not need full Outbound Operations. Our Managed Email Infrastructure service can sit underneath their existing workflow and make sure the sending layer holds up as they grow.

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Freelancers and contractors can often handle the tactical side of outbound – writing sequences, pulling lists, setting up campaigns. Where they consistently run into trouble is at scale.

To send more volume, a freelancer typically needs to spin up more domains, rotate more inboxes, or cycle infrastructure when things degrade. These are the patterns that enterprise-grade filtering systems are specifically designed to detect and penalize. It works until it doesn’t, and when it breaks, recovery is slow and expensive.

Our Outbound Operations runs on top of Managed Email Infrastructure – a carefully managed shared sending layer with pre-warmed IPs and proven reputation that a freelancer simply doesn’t have access to. That’s the difference between scaling safely and scaling until something breaks.

Beyond the technical layer, our team thinks at the system level, not just the campaign level. Decisions are informed by years of direct exposure to real sending constraints across industries and environments – not templates or theory.

And importantly, nothing we build is proprietary to us. Your campaigns, data, and structure are fully portable from day one.

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Our clients tend to be companies in high-trust, high-scrutiny industries – healthcare, fintech, cybersecurity, legal, HR tech, and enterprise SaaS among them. These are environments where sender credibility and domain reputation materially affect whether email reaches the inbox at all.

We work with hyperscalers and soon-to-be hyperscalers – companies backed by Y Combinator, Sequoia Capital, Founders Fund, Index Ventures, and Thrive Capital, among others.

The common thread isn’t industry – it’s posture. Our clients are real companies emailing into real companies. They can’t afford to burn domains, churn infrastructure, or show up in enterprise inboxes looking like a fly-by-night operation.

They want outbound that reflects the kind of company they are.

Typical profiles include founder-led sales teams that need to move fast without building an internal operation, lean growth teams that want execution speed without sacrificing system integrity, and companies scaling into enterprise or regulated markets where the target audience actively filters recently spun-up senders.

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Honest answer: outbound is not instant, and anyone who tells you otherwise is cutting corners somewhere.

Every new sending setup begins with a warmup period to establish the infrastructure’s credibility with inbox providers. From there, sending volume ramps up gradually to build a stable behavioral profile. The specifics depend on your sending environment, the domains we are working with, and the target audience – but as a general guideline, most setups reach full operational run rate and results begin to normalize within about 30 days.

The more important framing is this: outbound is iterative. Even if the first campaigns don’t produce the exact results you’re looking for, they generate real signal – what audiences respond to, what messaging lands, what objections come up. That signal is how we dial things in.

Most of our clients commit to a multi-month engagement because they understand that iteration is how outbound actually works. The goal is not to get lucky with one campaign – it’s to build a system that produces consistent, compounding results over time. Some clients see strong results in the first month. Others need two or three months of iteration before the pattern clicks. Both are normal.

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Outbound Operations is typically $3,600 per month. That covers the full operational scope: dedicated account management, audience building, data sourcing and cleaning, campaign construction, production-grade copy, A/B testing, iteration, strategic guidance, and a dedicated Apollo.io seat – all running on top of our Managed Email Infrastructure.

When you break down what’s included, that $3,600 is covering the data you need, the backend infrastructure that keeps things out of spam, the copywriting and campaign setup, and ongoing optimization. Compared to the cost of hiring an SDR, engaging a traditional agency, and separately managing infrastructure and deliverability, it’s a significantly more efficient path – with less risk of things going sideways.

The system is also modular. If at some point you want to bring the campaign execution in-house but keep the infrastructure running, you can transition to Managed Email Infrastructure on its own. You’re not locked into the full service if your needs change.

Additional scope – like LinkedIn outbound coordination, multi-sender setups, or one-off campaign pushes – may be priced separately depending on the engagement. We are transparent about what’s included and what’s not.

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Yes. The system is designed to scale with you without changing the operating model.

Adding senders, expanding into parallel audiences, or increasing throughput works within the same framework – same infrastructure, same operational approach, same quality controls. You don’t need to switch tools, rebuild campaigns, or renegotiate the engagement to grow.

Each additional sender goes through the same controlled warmup and ramp-up process to ensure the infrastructure remains healthy. Volume scales gradually and deliberately, not through hacks that introduce fragility.

If your outbound ambitions grow significantly – say, from a single-sender motion to a multi-sender, multi-audience operation – we accommodate that within the system. Operationally, very little changes from your perspective. The backend adjusts; the frontend experience stays the same.

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Your Apollo account, all campaign data, audiences, copy, and campaign structure are yours and immediately portable. You can disconnect and take all of that with you.

What isn’t portable is the sending infrastructure. The pre-warmed IPs, the IP reputation we’ve built, the backend sending layer – that’s our Managed Email Infrastructure, and it stays with us. Your domains are yours (they always were), but the IP backend that helps you scale is what you’re renting access to through the engagement.

The most common transition pattern we see is clients moving campaign execution in-house while continuing to use our Managed Email Infrastructure. That way, they keep access to the production-grade sending layer and run their own campaigns on top of it. It’s a clean handoff because the system is designed to support that separation.

If you’re leaving entirely, you walk away with your Apollo account, your data, your copy, and your domains. The infrastructure relationship ends, but nothing on the campaign side disappears.

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Yes. We regularly onboard teams that have existing outbound operations – whether they’re running things in-house, working with another agency, or managing a patchwork of tools and freelancers.

The process starts with understanding what you have: what’s working, what infrastructure is in place, what data and campaigns exist, and where the current setup is fragile or underperforming. Some of what you’ve built will transfer cleanly. Other parts may need to be rebuilt – particularly if the underlying infrastructure relies on disposable domains, fragmented inboxes, or systems that won’t hold up under scale.

We prioritize continuity during the transition. The goal is to get you onto production-grade infrastructure and operational execution without a gap in activity or a loss of the momentum you’ve already built. Depending on the state of your current setup, that transition can happen quickly – often within the first few weeks.

If your current outbound is working well enough on the frontend but the backend is the problem (deliverability issues, infrastructure fragility, scaling bottlenecks), you may not need full Outbound Operations. Our Managed Email Infrastructure can slide underneath your existing workflows without disrupting what’s already running.

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