If you’re using Managed Email Infrastructure, the highest-level consulting is already included. You don’t need a separate Deliverability Consulting engagement. You’re already getting it.
Here’s what that means.
Consulting Included, No Extra Cost
Managed Email Infrastructure is a complete service: we operate your email infrastructure (domains, IPs, authentication, sending configuration, IP warming, reputation management), we manage your sending operations, and we handle everything from monitoring to compliance to proactive problem detection.
Highest-level consulting is built in at no additional cost. You’re not paying extra for advisory. It’s part of the service.
You get the same pattern recognition and system-level assessment that Deliverability Consulting provides, but it’s integrated with actual infrastructure management. We’re not just advising you on what to do. We’re doing it and monitoring outcomes.
What’s Actually Covered
This includes:
- Continuous reputation monitoring across all major mailbox providers
- Proactive reputation recovery guidance (before reputation damage becomes visible)
- Strategic decisions about new sending streams, volume scaling, audience expansion
- Guidance on how to segment different email types to optimize reputation
- Compliance and regulatory guidance for your email operations
- Proactive problem detection before issues become crises (we catch things early)
- Performance monitoring and optimization for your entire email ecosystem
- All email types: cold outreach, transactional, marketing, lifecycle, anything else you’re sending
We’re advising on your entire email ecosystem, not just diagnosing problems when they appear. We’re monitoring continuously and guiding proactively.
Real Example of Managed Infrastructure Consulting
Here’s what this looks like in practice. A company on Managed Infrastructure is running cold outreach and transactional email. We’re monitoring both streams continuously. We notice that cold outreach complaint rates are creeping up (0.8% to 1.2% over three weeks). We see that transactional mail delivery times are staying normal, but we know that if cold outreach complaint rates keep climbing, transactional reputation will be affected in 2-3 weeks.
We proactively flag this to the company. We recommend adjusting their list quality (removing older addresses), adjusting their cadence (giving recipients more time between touches), or adjusting their copy pattern (which might be triggering more complaints than it should). We implement the changes together. We monitor to see if complaint rates stabilize.
That’s the difference between advisory and operational managed infrastructure: we catch problems early, recommend fixes, and implement them together. You don’t wait for a crisis to discover there’s an issue.
All Email Types Reviewed in Context
One major benefit of Managed Email Infrastructure: we see all your email in context. Cold outreach, transactional, marketing, lifecycle, API-based notifications – we understand how they interact and optimize the whole system, not individual streams in isolation.
Many companies run multiple email types that interact with each other in ways that aren’t obvious. Cold outreach affects domain reputation, which affects marketing mail. Transactional emails with high complaint risk affect reputation for everything. Lifecycle email engagement affects how mailbox providers treat your cold email.
On Managed Infrastructure, we’re optimizing all of these together as a system, not as separate channels. That’s where you get the most value.
Frequency of Engagement
Managed Infrastructure clients have more frequent touchpoints with the consulting side because we’re already operating your infrastructure. We’re not waiting for quarterly check-ins. We’re monitoring your metrics continuously and flagging issues and opportunities as they emerge.
This might mean:
- Weekly dashboard reviews if you’re running high volume
- Immediate notification if we see reputation changes
- Monthly strategic calls if you’re scaling or planning new initiatives
- Real-time coordination if a crisis emerges
It’s more engaged than quarterly advisory because we’re already responsible for operations. We have visibility into everything that’s happening and can react quickly.
When Companies Transition From Advisory to Managed
Some companies start with Deliverability Consulting (Diagnostic & Quick-Fix, or a scoped engagement, or even ongoing quarterly advisory) and eventually decide they want full managed infrastructure. That transition makes sense if:
- You’re scaling email volume significantly and don’t have internal infrastructure expertise
- You want full 24/7 operational responsibility offloaded (you don’t want your team managing IPs, domains, authentication)
- You’re managing multiple sending streams with complex interactions and want unified oversight
- You want zero operational burden for email infrastructure so your team can focus on strategy instead of operations
- You’ve had multiple email crises and want someone else responsible for preventing future ones
The transition is usually smooth. If you’ve been working with us on advisory, we already understand your email ecosystem and can take over operations with minimal disruption.
Comparing Advisory and Managed Services
Deliverability Consulting (advisory): Right if you want to own and operate your infrastructure but need expert guidance. You’re building internal capability. You’re retaining control.
Managed Email Infrastructure: Right if you want operational responsibility offloaded completely. You focus on strategy and campaigns. We handle infrastructure, reputation, compliance, operations.
We’d love to learn more about your business, email deliverability and outreach goals, and see if we might be able to help.
Whether you have questions about what we do, how Protocol works, or you’d just like to pick our brains on some of our best practices, we’d be happy to chat.
Schedule a call with our Revenue Director, Chrisley Ceme.
If you’re using Managed Email Infrastructure, the highest-level consulting is already included. You don’t need a separate Deliverability Consulting engagement. You’re already getting it.
Here’s what that means.
Consulting Included, No Extra Cost
Managed Email Infrastructure is a complete service: we operate your email infrastructure (domains, IPs, authentication, sending configuration, IP warming, reputation management), we manage your sending operations, and we handle everything from monitoring to compliance to proactive problem detection.
Highest-level consulting is built in at no additional cost. You’re not paying extra for advisory. It’s part of the service.
You get the same pattern recognition and system-level assessment that Deliverability Consulting provides, but it’s integrated with actual infrastructure management. We’re not just advising you on what to do. We’re doing it and monitoring outcomes.
What’s Actually Covered
This includes:
- Continuous reputation monitoring across all major mailbox providers
- Proactive reputation recovery guidance (before reputation damage becomes visible)
- Strategic decisions about new sending streams, volume scaling, audience expansion
- Guidance on how to segment different email types to optimize reputation
- Compliance and regulatory guidance for your email operations
- Proactive problem detection before issues become crises (we catch things early)
- Performance monitoring and optimization for your entire email ecosystem
- All email types: cold outreach, transactional, marketing, lifecycle, anything else you’re sending
We’re advising on your entire email ecosystem, not just diagnosing problems when they appear. We’re monitoring continuously and guiding proactively.
Real Example of Managed Infrastructure Consulting
Here’s what this looks like in practice. A company on Managed Infrastructure is running cold outreach and transactional email. We’re monitoring both streams continuously. We notice that cold outreach complaint rates are creeping up (0.8% to 1.2% over three weeks). We see that transactional mail delivery times are staying normal, but we know that if cold outreach complaint rates keep climbing, transactional reputation will be affected in 2-3 weeks.
We proactively flag this to the company. We recommend adjusting their list quality (removing older addresses), adjusting their cadence (giving recipients more time between touches), or adjusting their copy pattern (which might be triggering more complaints than it should). We implement the changes together. We monitor to see if complaint rates stabilize.
That’s the difference between advisory and operational managed infrastructure: we catch problems early, recommend fixes, and implement them together. You don’t wait for a crisis to discover there’s an issue.
All Email Types Reviewed in Context
One major benefit of Managed Email Infrastructure: we see all your email in context. Cold outreach, transactional, marketing, lifecycle, API-based notifications – we understand how they interact and optimize the whole system, not individual streams in isolation.
Many companies run multiple email types that interact with each other in ways that aren’t obvious. Cold outreach affects domain reputation, which affects marketing mail. Transactional emails with high complaint risk affect reputation for everything. Lifecycle email engagement affects how mailbox providers treat your cold email.
On Managed Infrastructure, we’re optimizing all of these together as a system, not as separate channels. That’s where you get the most value.
Frequency of Engagement
Managed Infrastructure clients have more frequent touchpoints with the consulting side because we’re already operating your infrastructure. We’re not waiting for quarterly check-ins. We’re monitoring your metrics continuously and flagging issues and opportunities as they emerge.
This might mean:
- Weekly dashboard reviews if you’re running high volume
- Immediate notification if we see reputation changes
- Monthly strategic calls if you’re scaling or planning new initiatives
- Real-time coordination if a crisis emerges
It’s more engaged than quarterly advisory because we’re already responsible for operations. We have visibility into everything that’s happening and can react quickly.
When Companies Transition From Advisory to Managed
Some companies start with Deliverability Consulting (Diagnostic & Quick-Fix, or a scoped engagement, or even ongoing quarterly advisory) and eventually decide they want full managed infrastructure. That transition makes sense if:
- You’re scaling email volume significantly and don’t have internal infrastructure expertise
- You want full 24/7 operational responsibility offloaded (you don’t want your team managing IPs, domains, authentication)
- You’re managing multiple sending streams with complex interactions and want unified oversight
- You want zero operational burden for email infrastructure so your team can focus on strategy instead of operations
- You’ve had multiple email crises and want someone else responsible for preventing future ones
The transition is usually smooth. If you’ve been working with us on advisory, we already understand your email ecosystem and can take over operations with minimal disruption.
Comparing Advisory and Managed Services
Deliverability Consulting (advisory): Right if you want to own and operate your infrastructure but need expert guidance. You’re building internal capability. You’re retaining control.
Managed Email Infrastructure: Right if you want operational responsibility offloaded completely. You focus on strategy and campaigns. We handle infrastructure, reputation, compliance, operations.
Our Revenue Director, Chrisley Ceme, is leading the Triggered Outbound program.Chrisley’s gone deep on this strategy and can walk you through:
- How Triggered Outbound fits with your outbound goals
- What triggers are available (and what’s possible within our platform)
- Pricing, onboarding, and getting started
