Subscribe to our newsletter
Senders' Videos
Running a BDR team in today’s market means living in the gap between high expectations and low connect rates. Activity metrics are up. Meeting counts stay flat. Reps are doing the work through emails, calls, and LinkedIn, but the results just don’t add up. The usual fixes no longer cut it.
If your pipeline numbers are falling short and your team is stuck grinding without momentum, it’s time to shift the strategy. Not with more generic sequences or recycled lead lists, but with smarter targeting and systems built for scale.
Here’s how to reset and rebuild a high-performing outbound engine.
1. Stop Working Cold Accounts and Start Working Signals
One of the biggest reasons BDRs struggle is that they are reaching out to accounts that simply aren’t ready. They match the ICP on paper, but in practice they are not in market. No budget. No initiative. No urgency.
The fix is not more personalization. It is timing. Triggered outbound flips the script by sourcing accounts based on real-time buying signals. These include events like:
• New executive hires, especially in sales, marketing, or operations
• Recent funding announcements
• Job postings that suggest team expansion or tech adoption
• Website or product launches
• Changes in tech stack or vendor churn
These are the moments when companies are actively evaluating solutions. Outreach that is anchored to these triggers does not just perform better. It creates more meaningful conversations and drives faster qualification.
Reps stop wasting time on cold accounts and start focusing on warm prospects already in motion.
2. Automate the Prospecting Layer to Increase Rep Leverage
Here’s a hard truth. Most BDRs are not just underperforming. They are under-leveraged.
A huge chunk of their day is spent on manual prospecting. They dig through tools, check LinkedIn, scrape names, and build lists. Even with access to data platforms, they are still stuck in research mode instead of active outreach.
This is not just inefficient. It is expensive.
Triggered outbound solves this by automating the prospecting layer. Instead of hunting for leads, reps receive a steady stream of high-quality accounts every week. Each one is:
• Pre-filtered to match your ICP
• Aligned with a recent trigger event
• Mapped to the right personas for outreach
This shift allows reps to spend time doing what actually drives pipeline. They have conversations instead of hunting for them.
And it creates consistency. No more Monday mornings scrambling to build a list. No more feast or famine weeks. Just a clean handoff of actionable targets every time.
3. Coach With Context, Not Just Metrics
You cannot coach your team out of a bad lead list.
Too often, BDR managers are forced to focus on output metrics like calls per day, emails sent, and open rates because the inputs are unreliable. If reps are contacting bad accounts or mistimed leads, even perfect execution will not drive results.
When your inputs improve, your coaching does too.
Triggered outbound gives you clarity. You know exactly why a rep is contacting a given account. You know what event sparked the outreach. That context lets you dig into what matters, how they are opening conversations, where they are losing momentum, and what messaging is landing.
You can coach to the moment, not just the motion.
And when you have cleaner data on what is working, you can optimize at scale. You can double down on the triggers, personas, and plays that actually build pipeline.
The BDR Function Is Changing. Don’t Get Left Behind.
BDR teams that rely on static lists and manual prospecting are running out of road. Budgets are tighter. Expectations are higher. It is not enough to do the work. The work has to convert.
Triggered outbound is how modern teams build pipeline without burning out reps or expanding headcount unnecessarily. It is how you bring precision to prospecting, consistency to activity, and momentum to meetings.
Senders gives BDR leaders a smarter way to scale. We detect buyer signals, match them to your ICP, and deliver ready-to-prospect accounts straight to your team. No digging. No guessing. Just high-quality targets every week.
Running a BDR team in today’s market means living in the gap between high expectations and low connect rates. Activity metrics are up. Meeting counts stay flat. Reps are doing the work through emails, calls, and LinkedIn, but the results just don’t add up. The usual fixes no longer cut it.
If your pipeline numbers are falling short and your team is stuck grinding without momentum, it’s time to shift the strategy. Not with more generic sequences or recycled lead lists, but with smarter targeting and systems built for scale.
Here’s how to reset and rebuild a high-performing outbound engine.
1. Stop Working Cold Accounts and Start Working Signals
One of the biggest reasons BDRs struggle is that they are reaching out to accounts that simply aren’t ready. They match the ICP on paper, but in practice they are not in market. No budget. No initiative. No urgency.
The fix is not more personalization. It is timing. Triggered outbound flips the script by sourcing accounts based on real-time buying signals. These include events like:
• New executive hires, especially in sales, marketing, or operations
• Recent funding announcements
• Job postings that suggest team expansion or tech adoption
• Website or product launches
• Changes in tech stack or vendor churn
These are the moments when companies are actively evaluating solutions. Outreach that is anchored to these triggers does not just perform better. It creates more meaningful conversations and drives faster qualification.
Reps stop wasting time on cold accounts and start focusing on warm prospects already in motion.
2. Automate the Prospecting Layer to Increase Rep Leverage
Here’s a hard truth. Most BDRs are not just underperforming. They are under-leveraged.
A huge chunk of their day is spent on manual prospecting. They dig through tools, check LinkedIn, scrape names, and build lists. Even with access to data platforms, they are still stuck in research mode instead of active outreach.
This is not just inefficient. It is expensive.
Triggered outbound solves this by automating the prospecting layer. Instead of hunting for leads, reps receive a steady stream of high-quality accounts every week. Each one is:
• Pre-filtered to match your ICP
• Aligned with a recent trigger event
• Mapped to the right personas for outreach
This shift allows reps to spend time doing what actually drives pipeline. They have conversations instead of hunting for them.
And it creates consistency. No more Monday mornings scrambling to build a list. No more feast or famine weeks. Just a clean handoff of actionable targets every time.
3. Coach With Context, Not Just Metrics
You cannot coach your team out of a bad lead list.
Too often, BDR managers are forced to focus on output metrics like calls per day, emails sent, and open rates because the inputs are unreliable. If reps are contacting bad accounts or mistimed leads, even perfect execution will not drive results.
When your inputs improve, your coaching does too.
Triggered outbound gives you clarity. You know exactly why a rep is contacting a given account. You know what event sparked the outreach. That context lets you dig into what matters, how they are opening conversations, where they are losing momentum, and what messaging is landing.
You can coach to the moment, not just the motion.
And when you have cleaner data on what is working, you can optimize at scale. You can double down on the triggers, personas, and plays that actually build pipeline.
The BDR Function Is Changing. Don’t Get Left Behind.
BDR teams that rely on static lists and manual prospecting are running out of road. Budgets are tighter. Expectations are higher. It is not enough to do the work. The work has to convert.
Triggered outbound is how modern teams build pipeline without burning out reps or expanding headcount unnecessarily. It is how you bring precision to prospecting, consistency to activity, and momentum to meetings.
Senders gives BDR leaders a smarter way to scale. We detect buyer signals, match them to your ICP, and deliver ready-to-prospect accounts straight to your team. No digging. No guessing. Just high-quality targets every week.
