Three Things to Try If Your Sales Tools Aren’t Delivering

Where many others see a problem, Andrew sees an opportunity. His work may center around product leadership at Google (and previously Meta), but his true calling is all about bringing brilliant change-makers together.

How it started: Andrew hosted small-scale dinners for a handful of people at the peak of the pandemic in NYC, to enable safe connections during the most isolating times. How it’s going: His events now count as many as 2,000 tech leaders each, and he has set up 100+ such parties for more than 15,000 people in the past couple of years. Andrew understands that if two minds are better than one, putting two thousand together, preferably in the same room, can make a profound difference.

Given the impact of his community-building efforts, people want him to be able to reach out – and email is often the best way to do so. So, we helped out a bit.

• Andrew came across deliverability issues that prompted him to get in touch with Senders and look into the best possible solutions
• The Senders team made the necessary domain configuration adjustments, with a focus on the domain’s email authentication settings to enhance security and deliverability
• The SPF record was updated to include “Brevo” (Sendinblue) to strengthen authentication and reduce the chance of landing emails into spam
• The DMARC policy update enabled better readability of DMARC reports for human analysts, which is essential for preventing email spoofing and phishing
• Senders fixed the missing DKIM setup with Google, so that it now shows the email hasn’t been tampered with in transit
• As a result, the client now has better, more stable email deliverability and security

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Stands out as a trailblazer in empowering women entrepreneurs through technology and a supportive community.

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Naturally, they wanted to make sure their email sending infrastructure was set up correctly to protect their reputation and successfully reach their recipients. Our deliverability team worked with the client’s team on:

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