Email communication is still one of the most important communication channels in the digital world. Over the years, this way of communication has undergone many transformations, adapting to constantly changing technological trends and user habits. And with its development, it has become more and more challenging to establish and maintain an effective email strategy.
The number of emails sent and received daily in 2023 is 347.3 billion. And almost half of the emails sent worldwide are spam, according to Statista. This number is changing, but there is a trend of increase. So, email providers are improving their algorithms to filter incoming mail.
As good as it sounds, there are some side effects of such improved algorithms. Sometimes, even legitimate messages are filtered as spam. Understanding and applying different approaches to prevent this from happening with your messages is important. One of them is warming up emails.
Warming up email is the process of gradually increasing the number of emails you send from a new email account or IP address to gain email providers' trust. This efficient and smart strategy allows you to reduce the risk of your messages being marked as spam or blocked.
But how you can start this process? Over time, many email warm up tools have been developed that help you improve mail deliverability. Some of them specialize in email warming, and they can make this task easier for you.
This text will explore various aspects of email deliverability. That includes the importance of warming up email and an overview of tools that can help. Also, it includes the benefits of using specialized tools for deliverability optimization.
Imagine a situation where you moved into a new house and suddenly received many visits without prior notice. Your neighbors would become suspicious and probably call the police.
Something similar happens when your email account is in question. Email providers use sophisticated spam detection algorithms. If you suddenly start sending many emails, your email provider will see this as suspicious activity. It will mark your mail as spam or block it.
That's why you need an email warming strategy.
So, warming up email is the process of gradually increasing the number of sent emails. That gives email providers time to get used to your new activity and recognize it as legitimate.
There are many advantages to this approach. First, your messages will arrive in the recipient's inbox, not the spam folder. Additionally, the likelihood of blocking your account or IP address is reduced.
Also, your emails are more likely to reach the target audience. Thus, the feedback you receive is more relevant, and you can analyze it with better results. This is important for any email campaign's success. Fortunately, many specialized tools can help you in this process and improve your email deliverability.
As the importance of email developed, various tools appeared on the market that can help optimize email deliverability. Some specialize in warming up email, while others offer various functionalities - managing email campaigns, analytics, reporting, etc.
Let's take a look at different tools:
The role of these tools is to automate the email-warming process. So, you don't have to do it yourself; these tools will allow you to increase the number of sent emails gradually. They will monitor your activities to ensure that you do not exceed the limits set by providers.
Campaign management tools offer many functionalities. This includes creating and sending emails, segmenting the audience, personalizing emails, A/B testing, tracking results, and more.
Analyzing your campaigns is very important. Based on your campaign performance, you know exactly what needs to be changed and what brings good results. Email analytics and reporting tools allow you to understand the performance of your email campaigns more deeply. With their help, you can track open rate, click rate, conversion rate, and other key performance indicators (KPIs).
You will choose the tool that suits you best based on your needs and goals. When choosing, think about:
Whatever tool you choose will help you manage your emails more easily and quickly.
Writing and sending a single email is still one of the options. But what to do when the number of emails exceeds this possibility? Using specialized email delivery tools brings many benefits to your business. Besides sending emails, other functionalities allow you to manage your campaigns and improve email deliverability.
Here are a few key advantages:
Specialized email delivery tools can automate many tasks associated with email marketing. For example, they can help you automatically send emails based on certain triggers. Such triggers can be registering a new user or purchasing a product. This can save you significant time, especially if many people subscribe to your services during the campaign.
You will significantly reduce user engagement if you send the same emails to all users during the campaign. Segmenting your audience based on various criteria, such as demographic data, online behavior, interests, and more, is necessary. This allows you to send specific emails to each group of users and increase their relevance. These tools can help you with this.
Specialized email delivery tools provide detailed analytical reports. That allows you to track the performance of your email campaigns. You can see which emails users open, which links they click, how often they convert, and more. This information is crucial for tracking the success of the campaign. And it helps you introduce necessary changes.
When you send emails, the most important is that they are delivered where they should be. Many tools are there to help you optimize the deliverability of your email through various techniques. That includes email warming, IP address reputation management, email authentication, and more.
Specialized email delivery tools usually offer testing and optimization functionalities, such as A/B and multivariate testing. Testing is important to find the best solution for your campaign. These tools allow you to test different versions of your emails and choose the ones that work best.
When entering the process of email warming or a campaign, it is important to use tools that can work together. Most of these tools integrate with other marketing tools you may already be using, such as CRM systems, marketing automation tools, analytics tools, etc.
When choosing an email delivery tool, consider which functionalities are most important to you and which tools you can integrate with existing systems. Choosing the right tool can improve the efficiency and effectiveness of your email campaigns.
Successfully managing email campaigns can be challenging, especially when considering the complexity of spam detection systems used by email providers. It is important to use the right tools to increase the efficiency and deliverability of your email campaigns.
One of the email warm up tools you should consider is Warmy. The platform offers a comprehensive solution when it comes to email deliverability. Warmy uses the most advanced AI processes to warm up mailboxes, ensuring they are ready for email marketing campaigns.
Warmy's AI engine, named "Adeline," analyzes hundreds of parameters daily, communicates with real people on your behalf and ensures every email you send lands in the inbox. This process is completely automated - simply connect your mailbox and let Adeline warm it up at an optimal pace.
So, what does Warmy offer? Besides the warm-up process, with Warmy, you can check email delivery, email health, and email templates. There are also some free tools, like a signature builder, cold email sequence builder, and others.
Warmy offers a dedicated dashboard. That allows you to manage all your email delivery needs in one place. With it, you can easily access information about your employees and clients. Also, you can monitor the functionality of mailboxes and subscriptions and share results with your team.
Warmy is compatible with all major email providers, making it a versatile tool for any business. And the best part? The setup takes less than 25 seconds.
You will use these email warm up tools best if you choose the ones that best suit your needs and goals. Choosing the right email delivery tools can be key to the success of your email campaigns.