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SUSO Digital

Industry - Marketing & SEO
Project length - 2 years (so far)
Key result - Market growth, funnel saturation
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Testimonial - text
Testimonial rating
Senders provides strategists who communicate effectively and execute the strategies that their team formulated for us. We have benefited greatly from the joint collaboration with the Outframe/Senders team.
Will Bagnall
Founder & CEO
About SUSO
SUSO Digital are comprehensive SEO experts with a stellar track record, and offer a unique white-label solution to their partner agencies. The SUSO team understood that exceeding client expectations and providing more value is what every agency wants to achieve – but that’s easier said than done. In fact, most agencies who try to build an entire in-house SEO department find it difficult to achieve on their own. When they find SUSO, they are absolutely thrilled. It was our job to help those agencies find SUSO.
Project Goals
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Bring in new direct customers according to the company’s strategic acquisition goal of a specific number of leads per quarter.
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Follow a predetermined release schedule of email drip campaigns, and target specific segments during the specific periods of a calendar year.
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Build new partnerships conversations with target companies.
Project Challenges
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Limited experience in direct sales outreach, which required close collaboration between Senders and SUSO from the get-go.
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No infrastructure for qualifying leads and following through on successful outreach opportunities.
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A challenging sell for a cold email environment, which required carefully tailoring and refining the message, as well as crafting a unique strategy.
Our Solution
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At the start of our collaboration, we implemented a range of robust cold email campaigns covering various markets and industries, to better discover the client’s ICP and generate early wins. The initial outreach allowed us to learn more about the markets our client can obtain the most qualified leads from, and those that are most receptive to cold email. The cross-section of our findings helped us further understand how we can leverage cold outreach for SUSO to achieve their goals.
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In parallel with our efforts to define SUSO’s ICP, we also set up cold campaigns focusing on high-level partnerships with complementary companies to establish a baseline conversion funnel.
Project Features
A stable, scalable cold email infrastructure with a back-end of CRM integrations.
A robust set of preventative deliverability measuresand understand new leads.
Quick and efficient deliverability issue resolution.
Ongoing infrastructure and campaign performance monitoring.
Our team of strategists and deliverability experts working closely with the client, enabling the existing SDR team to adapt quickly to the new infrastructure.
Ongoing consultations to optimize cold email campaigns / Continuous support and collaboration between our two teams.
Ongoing sales guidance by the Outframe/Senders team to help the client’s own SDR team better qualify and understand new leads.
Regular meetings as well as reports on campaigns performance ensuring complete transparency and easier campaign optimization.
Project Results
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The client expanded their reach across the EU market, as the client originated from the UK.
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The client penetrated the US market where they previously had limited contacts.
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The client generated multiple meaningful partnerships that enabled them to add new services and improve current services to their business.
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SUSO Digital
Industry - Marketing & SEO
Project length - 2 years
Key result - Market growth, funnel saturation
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Project length - 2 years
Key result - New market penetration
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Blogs
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Like virtual coffee? We’re big fans – let’s share a cup and have a chat. Tea works, too. We’d love to learn more about your business, email deliverability and outreach goals, and see if we might be able to help. 

Whether you have questions about what we do, how Protocol works, or you’d just like to pick our brains on some of our best practices, we’d be happy to chat.