Industry - Information Technology & Services
Project length - 2 years (and counting)
Key result - Tapping into new markets, lead funnel growth, better industry understanding
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Testimonial rating
Our experience with Senders has been great over the years. Lead Strategist (Velimir) and the team are able to adapt to meet our changing needs and get us good quality leads.
Carlos Escutia
About Growrk
As strong proponents of flexibility, the GroWrk team practice what they preach: their fully remote, globally distributed team noticed that equipping remote employees with IT gear is a major challenge. They set out to solve that issue – and they now provide full-circle remote asset deployment and retrieval.

What sets them above and beyond others in this industry is their innovative, but user-friendly tech platform paired with their global logistics infrastructure, an all-around service that leaves nothing to chance. This puts them in a unique position to serve major companies with remote teams, significantly cutting costs and boosting operational efficiency across the board. 

Project Goals
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Tap into new markets and reach more companies facing the same issue of remote asset deployment and retrieval.
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Support the sales team’s international ambitions – bring the outbound scale necessary to achieve objectives.
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Bring in new leads to support their existing sales funnel and enable further business growth.
Project Challenges
Lack of a well-developed online presence and brand awareness, as well as market validation.
Strong competition – as impeccable as their solution is, we needed to find a way to reach their target audience effectively and communicate their value clearly.
Entrenched processes for the core of the client’s business.
Our Solution
We have created and refined focused cold email campaigns to both acquire new customers and obtain qualitative market learnings. Thanks to the knowledge we have accumulated, we have helped the client better understand their own positioning against the competitors and identify new USPs to further strengthen their presence. 
Our ongoing process of monitoring each campaign’s KPIs and leveraging industry knowledge further helped our client start more relevant conversations and boost their sales performance. The key results of our cold email campaigns – improving the client’s marketing infrastructure and ensuring continuous vertical growth with the client.
Project Features
Continuous support and consultations to get a better understanding of the client’s pipeline and to ensure the campaigns align with their goals.
A complete, secure email sending infrastructure for optimal deliverability, maintenance, and scalability.
A complete set of preemptive measures and contingencies for fast resolution time in case of a deliverability issue
Deliverability infrastructure monitoring and regular maintenance 
A complete cold email outreach strategy, developed in collaboration with the Senders / Outframe team.
An ABM approach for stronger cross-departmental collaboration and ultimately more sustainable growth.
Weekly meetings and campaign performance reports enabling the team to adapt quickly.
A strong focus on business outcomes, rather than transactions, to ensure long-term success.
Project Results
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Client was able to grow their team, in part due to Senders efforts.
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A new marketing structure for the client benefited heavily from the findings of the cold email campaigns
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The client was able to learn about their company and improve processes as a direct result of Senders efforts, as well as adjust their processes to better tackle their target market
Senders' Case Studies
SUSO Digital
Industry - Marketing & SEO
Project length - 2 years
Key result - Market growth, funnel saturation
Industry - Information Technology & Services
Project length - ongoing
Key result - New market penetration
Industry - Fintech
Project length - Ongoing
Key result - Safely scaled email outbound, moved off of Google, improved processes 

Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending.

With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly.

  • Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause
  • Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF
  • Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end
  • The client reported that Senders helped identify the problem and got them back on track 

Up for coffee with a health kick, sans the jitters? Try Everyday Dose – a brand on a mission to provide coffee lovers with a healthy alternative packed with all kinds of goodies. The Founder, Jack Savage, learned through personal experience that we needed an option that doesn’t lead to a slew of possible side-effects. That’s how this mushroom-based blend with nootropics and collagen protein came to be, helping boost focus, energy, and reduce stress in one go.

The Everyday Dose team prides itself on excellent customer support, in addition to their delicious set of products. So when they spotted DNS propagation issues setting up their customer experience platform, they reached out to Senders to find the best way to sort it out.

  • Senders deliverability experts confirmed the problem the team at Everyday Dose initially diagnosed
  • To enable healthy DNS propagation, the Senders team helped clean their DNS registrar of old DNS records that were causing issues with propagation
  • The client reported they were now able to set up their DNS correctly, enabling them to run their platform smoothly

While many follow the latest marketing fads, there are businesses that support their clients with impactful, data-driven strategies for long-haul success. One such business is Influence to Action, creating sales, marketing, and leadership strategies that provide lasting value to growth-centric B2B companies. Both their turnkey and “done with you” services are built to ensure measurable, tangible results, and come with ample flexibility to adapt to the company they’re meant to serve.

Naturally, they wanted to make sure their email sending infrastructure was set up correctly, to protect their reputation and successfully reach their recipients. Our deliverability team worked with the client’s team on:

  • Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system.
  • Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams.
  • Enhancing email deliverability as well as security, so that each email sent from these domains can be properly authenticated and more likely to land in the right inbox.
  • As a result, the client can protect the reputation of their business and domains, while safely sending out their email campaigns.

Sometimes the sheer number of options of any product can be daunting – how on earth do you pick the right one? This is especially true with supplements, as we can find them just about anywhere, but we can rarely understand a third of the ingredients listed. Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that work. No fillers or “proprietary” blends with unidentified ingredients. They do the research, so you don’t have to.

Integrity and transparency are part of their core values, so when their team ran into sending issues, they were referred to Senders.

  • The client’s team spotted issues with DMARC failures in Google Postmaster
  • The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection
  • The client is now able to obtain detailed reports to diagnose the exact causes of the failures and prevent them in the future with proper DMARC setup
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