Industry - Human Resources Services/SaaS
Project length - Ongoing
Key result - Expanded market reach, improved sales results
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“Compliance is at the core of our business, and deciding to reach out to prospects meant we wanted to make sure we would be doing everything by the book in the cold email sphere. Plus, as we’ve built our business primarily on partnerships, we wanted to see how outbound can help us connect directly with possible clients and new partners. Senders turned out to be one of the best additions to our sales process that enabled us to reach more relevant folks safely, at scale. ”
Michael Storan
About the client:
The Dataships team built a tool that integrates with Klaviyo to automate compliance and consent collection at checkout for Shopify stores. It has helped so many e-commerce companies grow their MCR and their SMS and email lists effortlessly, which in turn helps boost revenue.

Some of the results with Dataships: list growth by up to +235% and a major ROI boost. One of their clients saw its ROI grow elevenfold, unlocking over 400k in revenue. Getting the word out to more e-commerce companies using Shopify and Klaviyo was one of the main goals of working with Senders and leveraging cold email outbound.

Project Goals
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Contact possible prospects in the US with compliance in mind
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Leverage scalable sending methods to increase email volume over time without damaging reputation
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Use cold email as another lead source
Project Challenges
Needed to understand how they can send cold emails compliantly depending on regional regulations and their target vertical
Needed to develop a stable sales process with outbound
Our Solution
Set up a safe sending infrastructure
Defined an outreach strategy and approach to email copy
Ongoing metrics tracking and proactive campaign changes to optimize performance
Project Features
The Senders sending ecosystem and accompanying safety measures to protect their client reputation
A dedicated team consisting of deliverability experts, an account manager, and a copywriter
Weekly reporting and meetings for further campaign optimization
Project Results
Expanded the client’s market reach into the US
Enabled safe high volume email sending
Generated more interest and business growth
Senders' Case Studies
SUSO Digital
Industry - Marketing & SEO
Project length - 2 years
Key result - Market growth, funnel saturation
Industry - Information Technology & Services
Project length - ongoing
Key result - New market penetration
Industry - Fintech
Project length - Ongoing
Key result - Safely scaled email outbound, moved off of Google, improved processes 

Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending.

With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly.

  • Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause
  • Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF
  • Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end
  • The client reported that Senders helped identify the problem and got them back on track 

Up for coffee with a health kick, sans the jitters? Try Everyday Dose – a brand on a mission to provide coffee lovers with a healthy alternative packed with all kinds of goodies. The Founder, Jack Savage, learned through personal experience that we needed an option that doesn’t lead to a slew of possible side-effects. That’s how this mushroom-based blend with nootropics and collagen protein came to be, helping boost focus, energy, and reduce stress in one go.

The Everyday Dose team prides itself on excellent customer support, in addition to their delicious set of products. So when they spotted DNS propagation issues setting up their customer experience platform, they reached out to Senders to find the best way to sort it out.

  • Senders deliverability experts confirmed the problem the team at Everyday Dose initially diagnosed
  • To enable healthy DNS propagation, the Senders team helped clean their DNS registrar of old DNS records that were causing issues with propagation
  • The client reported they were now able to set up their DNS correctly, enabling them to run their platform smoothly

While many follow the latest marketing fads, there are businesses that support their clients with impactful, data-driven strategies for long-haul success. One such business is Influence to Action, creating sales, marketing, and leadership strategies that provide lasting value to growth-centric B2B companies. Both their turnkey and “done with you” services are built to ensure measurable, tangible results, and come with ample flexibility to adapt to the company they’re meant to serve.

Naturally, they wanted to make sure their email sending infrastructure was set up correctly, to protect their reputation and successfully reach their recipients. Our deliverability team worked with the client’s team on:

  • Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system.
  • Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams.
  • Enhancing email deliverability as well as security, so that each email sent from these domains can be properly authenticated and more likely to land in the right inbox.
  • As a result, the client can protect the reputation of their business and domains, while safely sending out their email campaigns.

Sometimes the sheer number of options of any product can be daunting – how on earth do you pick the right one? This is especially true with supplements, as we can find them just about anywhere, but we can rarely understand a third of the ingredients listed. Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that work. No fillers or “proprietary” blends with unidentified ingredients. They do the research, so you don’t have to.

Integrity and transparency are part of their core values, so when their team ran into sending issues, they were referred to Senders.

  • The client’s team spotted issues with DMARC failures in Google Postmaster
  • The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection
  • The client is now able to obtain detailed reports to diagnose the exact causes of the failures and prevent them in the future with proper DMARC setup
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